Mention “permission” in the context of marketing, and some folks might think that’s old news. But they shouldn’t. Good manners are timeless. And gaining customer permission to engage in meaningful communication is essential to any successful marketing strategy.
After all, aren’t good relationships built upon trust?
At times, even the titans in SEO and Internet marketing overstep the line. They pound away at their Google+ posts, like the dwarves from The Hobbit, forging metal from morning to night, relentless, wearisome.